“Roxanna (Thank You for Getting Me High)” (1970) – Wild Butter * Written by John Senné * Produced by Eric Stevens * 45: “Roxanna (Thank You for Getting Me High)” / “Terribly Blind” * LP: Wild Butter * Label: United Artists * Billboard charts: Regional breakout—Cleveland * Entered: 1970-08-22
“Roxanna” will strike most listeners as a lost proto-power pop gem to be filed alongside Big Star or the American Dream, with its Beatle allegiances, airy melodicism, and odd refrain (“Naked heart and naked mind / Thank you Roxanna for getting me high”). The most available story about Akron’s Wild Butter is that drummer/vocalist Rick Garen and keyboardist Jerry Buckner (who, alongside a man named Garcia, would later enrich contemporary society with “Pac Man Fever”) scored a record deal with United Artists before having a full band. Their songwriter-guitarist friend John Senné, along with bassist Steve Price, then joined up to help get an album in the can.
Most of the songs on the album, including “Roxanna,” are Senné’s, but Price and Buckner also contribute alongside cover versions of the Bee Gees, Neil Young, and the Moody Blues. (The flipside “Terribly Blind” is a Senné/Price track.) Garen’s lead vocal has a British affectation that’s not uncommon for the era, but then it may remind you of Guided By Voices singer Robert Pollard (of Dayton), leading you to wonder if that’s an Ohio thing.
An August 1970 issue of Record World mentions Cleveland’s popular WIXY as a station giving “Roxanna” heavy rotation, which is no surprise because the record’s producer and the band’s manager was former WIXY program director Eric Stevens, who knew a thing or two about the radio biz and his city’s musical tastes. He’d also produce and manage local heavy rockers the Damnation of Adam Blessing and—his biggest success—Brownsville Station. Stevens is quoted in a book called Cleveland Rock and Roll Memories as being frustrated with United Artists who didn’t seem to know much about “bringing the record home,” ignoring the pre-installed roadblocks of Wild Butter’s overt “getting high” references. (Previously posted at Early ’70s Radio).